Computer users are busy people who receive hundred of emails a day. Most of the emails they receive go into the trash unopened. How do you make sure they open yours? 1. Put the important words up front. What’s in it for the reader to open your email? Put yourself in the reader’s shoes. What…
I have been doing quite a bit of copywriting for clients– blog posts, web copy, brochure copy. As I dusted off my own copywriting skills, I thought it would be helpful to write down what I think is a step-by-step guide to help you edit your writing– 1. Step away! Put your work aside for…
A client of mine has decided to start blogging to help with lead generation. It’s a wonderful marketing tool that is no cost and quite easy to master with a bit of time investment. She asked me a simple question– What do I need to know about blogging. Once I formulated my response it seemed…
There are a lot of factors that influence the value of a website. And Google is as secret about their algorithm as the Colonel is about his secret recipe for fried chicken. However, SEOmoz recently surveyed 72 SEOs to see what they thought comprised the secret algorithm and here is their best guess. There’s no…
Customer complaints are a well written topic and they are the fear of each business owner. It is only compounded by the fact most satisfied customers do not tend to record their satisfaction. According to recent research by Oracle, 50% of people say they need to contact organizations in different ways to resolve their issues….
There’s no easier and effective way to give thanks than by using social media. Here are 5 easy ways to thank the people who matter the most– your customers! 1. Give a shout out on Twitter. It’s really simple just type @(their twitter handle) and your thanks. Just remember to keep it under 144 characters….
I recently had a Client ask me about renewing their URLs. It can be tricky business especially since large companies such as Go Daddy are aggressively encouraging you to add more services and (let’s face it) spend more money with them. So when should you say yes? 1. Purchase all combinations of your company’s name…
A recent experience I had with a wonderful Client, allowed me to articulate what makes marketing materials effective. I thought I would share them with you. 1. Break down the sales process and craft materials that support each step. Too often we make generalizations about the types of materials we “have to have” rather than…
Most of my clients are rebuilding their websites. The reasons, at first, appear to be similar. They are tired of the “look” of the site, it doesn’t accomplish what they want it to, it is hard to update. These are all valid reasons to consider a web refresh. But, before you rush into building a…
