5 Ways to Jump Start Your Social Media Campaign

More and more clients are asking us to help them make sense of the many available social media channels. Before diving in, there are several questions we ask them consider… What are your goals? “Because everyone else is doing it” isn’t enough of a reason. You need to have specific goals like building a loyal following…

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Building an Effective Brand

Building an Effective Brand

Last week I spend an invigorating meeting with a group of impressive non-profit professionals as we explored the importance of branding. I thought my readers might enjoy a quick summary of my workshop… What is a brand? It’s more than a logo. It is a compilation of a visual, wording, tagline, fonts, colors even scents…

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Updating Your Email Signature

Updating Your Email Signature

We were recently hired by a client to update their email signatures. They felt their signature had gotten “stale” and wanted to something more exciting. This usually has us excited as we dive into brainstorming and generating creative ideas. However, I quickly realized there were some potholes in the creative road ahead. 1. Avoid making…

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The Possibilities of Rebranding

The Possibilities of Rebranding

Whenever I address an audience and ask them if they know what is a brand, nearly everyone nods their head “yes.” Of course we do. It’s Nike, McDonalds Viagra. It’s a word frequently referenced yet most of us can’t really explain it. In the words of David Ogilvy, brands are “the intangible sum of a product’s attributes.” and I…

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Favicons- To Have or Have Not

We recently completed a new website for a client. As we were getting ready to launch, I realized we had forgotten to update the favicon. That made me wonder– Do we still need favicon? And what purpose do they serve? * The term favicon is short for “favorites icon.” * Originally, the image was used to…

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Communications, Ink wins gold from Marcom Awards

The Marcom Awards committee announced the winners for the 2014 international awards competition on November 1. There were more than 6500 entries.  Communications, Ink was awarded a gold medal for its creation of a multi-media campaign (billboards, social media postings, clinic posters, stickers and cards) on behalf of Health Quarters, a provider of confidential reproductive…

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Today’s Target Audience

My work in branding has been fascinating over the past couple of years.  We are witnessing behavioral shifts that previously took generations to achieve.  With technology, our brains our being rewired.  Companies that integrate these new behaviors into their marketing programs will be the winners. I see a consumer who is more Informed—With technology and…

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Pinterest: A secret weapon for Marketers.

What is Pinterest?   Pinterest is a visually appealing, search-friendly and (for some) addictive bookmarking site for photos and videos. Rather than most visual sites that help the visitor remember, Pinterest helps the visitor to plan and dream about what their lives can be like.  It’s all about inspiration and aspiration.  Users aren’t sharing images of…

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Great Clients Produce Better Branding!

This week has started off on a real high note over here.  In September, we submitted two entries to the Marcom Awards.  Never having done something like that in the past, it seemed worth a try… especially since we had recently completed two projects for some wonderful clients. The first one was a branding assignment…

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Summertime Eating

I realize this post is a bit off-topic for a marketing gal.  But I came across a helpful list (courtesy of the Environmental Working Group) that shows what vegetables warrant the extra cost of organic certification.  So here goes… Organic at all Cost Apples Cherry tomatoes Cucumbers Grapes Hot Peppers Peaches Spinach Potatoes Strawberries Sweet…

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