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Author Archives: cmhutchins
Rethink your Website before you Redesign It…
Most of my clients are rebuilding their websites. The reasons, at first, appear to be similar. They are tired of the “look” of the site, it doesn’t accomplish what they want it to, it is hard to update. These are … Continue reading
Posted in Marketing
Tagged analytics, Inbound Marketing, marketing plan, metrics, SEO, USP, web design, website redesign
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Take the Time– Do a Brand Document
I was thinking about my work flow at Communications, Ink and much has changed in the past 15 years. We now do a lot of web design, social media work and LOTS of SEO! Sadly, print work has declined and … Continue reading
Posted in Uncategorized
Tagged advertising, branding, competitors, KSFs, market research, marketing, strategic marketing, target audiences, value propositions
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SEO Kool Aid
I’ve been reading a lot about SEO and my clients have been very focused on it. I get why– it really quantifies marketing efforts and allows you to be more nimble in your messaging. So I’m not going to wax … Continue reading
My Geek Technology List
The other day I was fishing around in my desk for the cable to my ipad so I could sync it to my desktop and it got me thinking about the items I wish my devices could do better… 1. … Continue reading
Posted in Marketing
Tagged apple, facebook, keywords, marketing tools, SEO, social media, technology
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Social Media Measurement
With 65 percent of Americans who use the internet using a social networking site such as Twitter, Facebook and LinkedIn,* it’s important to be present on these sites. This means not only posting and adding new content frequently but also … Continue reading
Posted in Uncategorized
Tagged advertising, branding, communications ink, facebook insight, Inbound Marketing, marketing, SEO, social media, twitter grader
2 Comments
1984– The Ad that Changed Me!
My son and I were talking about advertising and marketing today. He was quite surprised by the power of messages to change the way we think and behave. His comments reminded me of the first time I watched the Apple … Continue reading
The Holiday Season and Your Marketing Plan
I was thinking today as my mind wandered to the gloomy thoughts of the holiday rush that it’s much like the challenges a business owner faces with their marketing. My mind was thinking about what each person wanted and what … Continue reading
Posted in Uncategorized
Tagged branding, eblasts, email, Inbound Marketing, market research, marketing, marketing budget, marketing plan
3 Comments
Marketing Costa Rican Style
I am writing this from Santa Teresa on the Nicoya penninsula in Costa Rica. It is a beautiful spot that is quickly being discovered due to the popularity of Eco-tourism. That means hotels are springing up, there is an abundance … Continue reading
Posted in Marketing
Tagged advertising, billboards, brand launches, branding, costa rica, Internet, marketing, URLs
10 Comments
Email Magic… How to get your messages noticed.
I don’t know about you but I get around 200 emails a day that find their way into my inbox. And there are countless others that my spam filter picks up. There’s no way I’m going to read each one … Continue reading
Posted in Uncategorized
Tagged branding, email marketing, Inbound Marketing, marketing, sales, SEO
11 Comments
Do I need professional help?
I was asked an interesting question today and thought others might be pondering the same thing. This person recently bought a URL on GoDaddy. It prompted them to think about creating a website. But how do you go about doing … Continue reading
Posted in Uncategorized
Tagged home page, marketing, social media, web design, web programming
7 Comments