Communications, Ink is building three new websites these days. It's exciting times over here! Once we agree on the CMS and site map. the next big hurdle seems to be photography! As the saying goes, a picture is worth a thousand words. And that means you need to select your photos carefully. Here are the guidelines I like to use for image selection-- Is the photo clear? Is it an accurate representation of what it is showing? Is it appealing? Does it reinforce the brand and web message? Does the photo tell a story? Is it an asset to the sales process? Once an individual image has met those criteria then you need to consider the photos as a library-- Do they tell a story? Do they have a similar composition? Do they have similar lighting? Lastly, a quick word on portraits-- If you are going to take photos of everyone who works at the company, make sure the individual photos are taken at the same time and with the same background to portray a cohesive unit. Done wrong it can portray the organization as careless and disorganized. Photos are a critical element of a website. Done right they can really help to sell your offering. However some poorly executed images can actually hurt your sales process more than help it. Get the details right and it's sure to pay off!